The Last Step of Bedtime — the One That Makes the Other Steps Work.
A magnesium bedtime lotion for babies and toddlers who fight sleep. Massage it in after bath.
Safe for mom and for baby
You've done everything right. Bath. Books. Dim lights. White noise. And he's still doing laps around the crib at 8:45.
Toddlers don't fight sleep because they're not tired — they fight it because their little nervous systems don't know how to downshift. The wind-down isn't automatic. It's learned. And it needs a signal.
The bedtime massage is the signal.
A slow rub of magnesium lotion into feet and calves — the same mineral ritual thousands of moms use for their own sleep — tells a wound-up little body the day is over.
Do it every night, in the same spot in the routine, and the lotion becomes the cue. Within a couple of weeks, most parents tell us the same thing: their kid asks for it.
Three steps. Same time. Every night.
- 01
Bath, jammies, books
Your routine, unchanged.
- 02
The rub
60 seconds on feet and calves, slow, while the last story winds down.
- 03
Lights out
Without the negotiation.
Five reasons Emme belongs at the end of bedtime.
- 01
Turns bedtime resistance into a ritual
The rub becomes the cue. Within a couple weeks, most kids ask for it before you offer.
- 02
Nine ingredients. That's the whole list.
Water · Shea Butter · Mango Seed Butter · Magnesium Chloride · Beeswax · Sunflower Seed Oil · Olive Oil · Jojoba Oil · Vitamin E.
- 03
Gentle on sensitive skin
Reformulated for little ones — no tingle, no sting, no burn on freshly bathed skin.
- 04
A calm, soft scent
Barely-there. Not a perfume cloud. You'll want it on you too.
- 05
100 nights to decide
Full refund if bedtime doesn't get easier. Keep the jar.
Nine ingredients. Nothing to hide.
Handpoured in small batches. The kind of list you'd be comfortable letting touch your little one's skin — because it does.
- ✦Water
- ✦Shea Butter
- ✦Mango Seed Butter
- ✦Magnesium Chloride
- ✦Beeswax
- ✦Sunflower Seed Oil
- ✦Olive Oil
- ✦Jojoba Oil
- ✦Vitamin E
$29 a jar. $0.97 a night.
Less than the cost of the fourth story, the second glass of water, and the 40 minutes of hallway patrol.
Magnesium Bedtime Lotion
4 oz · one-month jar
$29
$0.97 / night
100-night money-back guarantee
The questions moms actually ask.
- What's the minimum age?
- Made for 12 months and up. Under one, a baby's skin barrier and kidneys are still developing, and we'd rather be honest about that than stretch the label.
- Is it safe to use every night?
- Yes. It's designed for nightly use — the ritual is the point.
- Why feet and calves?
- Thicker skin, great absorption, and the calf massage itself is part of the wind-down. It's the physical act as much as the mineral.
- What is the magnesium actually doing?
- We won't oversell it. Magnesium chloride absorbed through skin is a gentle, well-tolerated part of a wind-down routine. The bigger job is the ritual: same rub, same spot, every night. That's what teaches a nervous system to downshift.
- How is this different from Emme's Sleep Lotion for moms?
- Lower magnesium concentration and no tingle — the mom version is stronger and can sting on little skin. If you love this one for your child, the original is right here for you.